The tech giant is making wine a part of its portfolio.
It recently introduced a program to help its customers find products on its website and in stores, and has been experimenting with ways to streamline its online purchasing.
The program will let customers buy wine directly through its portal.
In addition, the company is experimenting with making wine-related products available for purchase via mobile apps, including a wine-themed app for iPhone and Android that will launch in early 2017.
“We’ve been looking at ways to help people find things online,” said Kevin Sheehan, Microsoft’s chief financial officer.
“The way we do it is to have products available to us from the retailer.”
Microsoft will be rolling out the program in stores in the coming months.
“With wine, it’s a perfect example of how you can leverage technology to drive revenue,” Sheeham said.
Sheeam said that Microsoft will soon launch a program that allows people to make purchases with a credit card.
For example, customers who want to buy a wine can pay with a Visa debit card, which can be used at many places across the country.
The retailer can then offer a special offer on a specific wine and provide the customer with a voucher for the product, which is then delivered directly to the customer’s door.
“This is the kind of innovation that we see around the world today,” said Sheeamsaid.
“That’s one way that we can help people buy wine.”
Microsoft is also experimenting with other ways to get people to pay with their credit cards.
For instance, Microsoft is experimenting in the form of a loyalty program that will give customers discounts for shopping with Microsoft.
The company is also exploring ways to sell wine to customers in stores that already accept credit cards, such as Whole Foods Market and Costco.
“Our goal is to create a marketplace for wine, so that people can buy it at a lower cost than they would pay with the Visa card,” said Microsoft CFO Alex Korda.
The wine industry has seen some success with new credit card-style programs in recent years.
In 2012, for instance, Apple rolled out a loyalty card program that allowed customers to buy products and gift cards online.
But the industry has also seen some issues, with card companies and banks having a difficult time getting their programs to work with Visa’s new card network.
The banks that were previously able to offer the loyalty program are no longer allowed to do so under Visa’s rules, and the Visa-branded cards are being phased out.
Sheeran said that as a result, Microsoft has decided to focus its efforts on offering more innovative ways to create loyalty programs, such the Wine Card.
“It’s really a win-win situation for us,” he said.
“You’re bringing people to your site and then you’re giving them the option of going to your website and buying something that’s different from the Visa cards that they already have.”
Microsoft says that it will also make wine a product of its retail portfolio.
“As part of our strategy to drive growth and profitability, we will be offering our Wine Card at select stores and retailers, and in-store promotions to help drive increased retail spending,” Sheedham said in a blog post.