A new study suggests that using a wine bottle decal is more beneficial than simply using a regular wine bottle for the decorative purpose.
The study, which was conducted by researchers from Cornell University, found that a decal on a wine label could actually make it more likely that consumers will see the product as an appropriate replacement for the original.
“There is a tendency for wine bottles to be the only way that people see wine bottles on a bottle, so a decals that say ‘this is my bottle’ really does make people think it’s the only thing that they are looking at,” study author Matthew B. Lott, a professor of marketing at Cornell University and an associate director of Cornell’s Business & Public Policy Center, told ABC News.
“This is a very good thing.
It’s not a bad thing, it’s a very beneficial thing,” Lott said.
The study, titled “A Decal on the Label Is Associated with Better Viewing of Wine Bags: A Mixed-Method Study,” was published in the Journal of Consumer Research.
The researchers wanted to know whether using a decaling on the label could help people see the wine bottles as the “real deal” or whether people would see a wine decal as an “ill-conceived gimmick.”
“We wanted to find out whether a decall on a label was associated with better or worse perceived experience of the product, or how the product and the label interacted,” Lett said.
“The results are quite surprising,” Litt added.
The team used a survey that was completed between May and August, 2016.
In that survey, people were asked to rate how satisfied they were with the quality of their purchase.
They were also asked to evaluate the quality and perceived healthiness of a sample of wine bottles.
The results revealed that people who were asked if they were satisfied with their wine were more likely to see the wines as the real deal.
“That’s something that we were surprised by,” Latt said.
“We found that people with wine bottles were more inclined to see that as the case.
We didn’t expect it to be that way.”
Researchers say that a clear and clear message about the quality, quality of, and perceived value of a product is the most effective way to make it clear that a wine is the real thing.
The wine decals are designed to appear to be a real wine bottle.
Lett says that if people do not see a decale on the bottle, they will think the bottle is just a toy, and that it’s not something that the consumer would want to be holding.
The decal will also look very attractive, with a bright blue background and white lettering, and will also have a label that reads, “This is my wine bottle.”
The researchers believe that the fact that the decal would have the same effect on consumers as the bottle on the labels makes the product an attractive option for consumers.
“We think that consumers who are familiar with the wine labels will be more likely than people who don’t know what a wine has to say, or who have no idea what a bottle has to look like, to use the wine bottle as a focal point for their wine experience,” Lotts said.
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